MK 600 - Managing Customers and Markets
(3 cr.) This course presents an introduction to the tactical and strategic considerations employed by the marketing manager in the formulation, administration and evaluation of marketing policies. Overall marketing goals, policies and programs are formulated with emphasis on planning and implementation. Students can receive credit for either MK 600 or MBA 645 but not both. Every Year, All

This course is currently not being offered. Please try again next session.