PRR 502 - Public Relations Research Methods
 
(3 cr.) This course examines the applied use of research in public relations program development. Students learn methodologies appropriate for conducting secondary analyses and primary research. Both quantitative and qualitative methods are addressed, such as secondary analysis, content analysis, survey research, focus groups, participant observation, case study and experimentation. Every Year, Fall
 
Sessions

This course is currently not being offered. Please try again next session.