| (3 cr.) The course introduces students to a variety of
media research methods through readings and
hands-on exercises. Goals include helping students
become knowledgeable and critical readers of
social research produced in both applied (for
example, public opinion polls, marketing research)
and academic settings, and teaching students
fundamental aspects of conducting media research
and leading-edge strategies for effectively
communicating research findings. Topics include
participant observation, interviewing, focus
groups, content analysis, survey research,
statistics, social media tracking and research
ethics. Junior status required.
Prerequisite: MSS 101, JRN 160, MSS 220; Every Year, Fall and Spring |
