MK 210 - Consumer Behavior

(3 cr.) The central role of the consumer in initiating or determining the fate of the firm's marketing effort is emphasized. The course draws on theories from psychology, sociology, anthropology and economics to help understand and anticipate consumer behavior as individuals or groups. Current models of consumer behavior are surveyed. Prerequisite: MK 201; Every Year, All

Sections and Times

Section 01 Instructor: Patricia Norberg M,W,F   /   9:00a.m.- 9:50a.m. Fall 2013 Tator Hall Room 318   Section 02 Instructor: Patricia Norberg M,W,F   /   10:00a.m.-10:50a.m. Fall 2013 Tator Hall Room 318