| (3 cr.) This course examines popular, institutional and
academic perspectives on media users and audiences
in the U.S. and abroad. Central topics include how
people choose and interpret media content, how
marketers and media producers perceive audiences
and how social media use blurs boundaries between
consumers and producers. The course also considers
popular assumptions about media effects on
audiences and includes an in-depth analysis of fan
cultures. Junior status required.
Prerequisite: WS 101 or MSS 101; JRN 160, MSS 220; Every Other Year |
