Hilary K. Fussell Sisco

Hilary K. Fussell Sisco

Associate Professor of Strategic Communication

BA, Virginia Tech; MS, Radford University

Strategic Communication
Center for Comm.&Engineer LL  336

(203) 582-3682

STC 332   Communication Research and Analysis   -   Fall 2015
STC 401   Bateman Competition Research   -   Fall 2015
STC 402   Bateman Competition Campaigns   -   Spring 2016
STC 450   Senior Seminar   -   Spring 2016

Educational Background

Ph.D. University of South Carolina MS, Radford University BA, Virginia Tech

Significant Administrative Duties

Chair of the Department of Strategic Communication

Selected Publications

Laskin, A. & Fussell Sisco, H. (2015). Relationship Between Math Apprehension and Curricular Choices of Public Relations Students: An Experiment. Teaching Public Relations Monographs Brummette, John & Fussell Sisco, Hilary (2015). Using Twitter as a means of coping with emotions and uncontrollable crises. Public Relations Review. Fussell Sisco, H. (2014). Natural or Not? A Case Study of Kashi’s Viral Photo Crisis on Facebook. In M. W. DiStaso & D. S. Bortree (Eds.), Ethical practice of social media in public relations. New York, NY: Routledge Fussell Sisco, H. Pressgrove, G. & Collins, E. (2013). Paralleling the practice: An analysis of the scholarly literature in nonprofit public relations. Journal of Public Relations Research. Fussell Sisco, H. & McCorkindale, T. (2013). Communicating “Pink”: An analysis of the communication strategies, transparency, and credibility of breast social media sites. International Journal of Nonprofit and Volunteer Sector Marketing. McCorkindale, T., DiStaso, M., & Fussell Sisco, H. (2013). How Millennials Are Engaging and Building Relationships with Organizations on Facebook. The Journal of Social Media in Society.

Research Interests

Crisis Communication; Nonprofit Organizations; Social Media