IB 313 - International Marketing Research
(3 cr.) Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. Research design, quantitative and qualitative data collection, questionnaire design, data analysis, implications of results, and written/oral reports are included. This methodological course assumes basic understanding of marketing in a global environment. Prerequisite: IB 201, EC 271; Every Year, Fall

Spring 2015   |   Fall 2015