MK 620 - Applied Consumer Behavior Research
 
(3 cr.) This course provides a basic understanding of the major concepts and theories in consumer decision-making and behavior and how these can be used as the basis for empirical research on the way consumers process information, form preferences and make buying choices. This is a course in which theories from psychology, sociology and economics are applied to the study of consumer behavior. Prerequisite: MK 600 or MBA 645; As Needed
 
Sessions

Fall 2014