MK 340 - Database Marketing
 
(3 cr.) This course is designed to explore the marketing applications of database information, with particular emphasis on the firm's overall marketing strategy. Students examine the tools and theories that permit useful information to be derived from the growing number of information databases. Major types of databases to be examined include: scanner databases, direct marketing databases, geographic information databases, and Internet databases. Prerequisite: MK 201; As Needed
 
Sessions

This course is currently not being offered. Please try again next session.