MK 312 - Advertising
 
(3 cr.) Current practices in advertising including strategy and planning, copy and layout, media selection and scheduling, and budgeting are examined. Advertising is considered from the inception of researched ideas and concepts through the completed presentation. Students gain experience in creating advertisements for the major media. Prerequisite: MK 201; Every Year, All
 
Sessions

Summer 1 2014   |   Fall 2014