MK 355 - Services Marketing
(3 cr.) This course examines how marketing principles are applied to the management of service business, including health organizations. Topics include: definition of services, services as products, managing the service encounter, buyer behavior and customer relations, service quality, marketing and human resources management, service accessibility, pricing of services, promotion of services, and international marketing of services. Prerequisite: MK 201; Every Year, Fall

Spring 2016