MK 401 - Seminar in Marketing Strategy
 
(3 cr.) This capstone course for seniors is given from the point of view of top marketing executives, who are responsible for integrating marketing activities. Instructional methods such as case analyses, live cases, group projects and simulations may be used. Prerequisite: MK 201; Every Year, Fall and Spring
 
Sessions

Fall 2014   |   Spring 2015