MK 370 - Marketing Research
 
(3 cr.) Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. The course covers research design, quantitative and qualitative data collection, data analysis and implications of results. Written/oral reports are expected. This methodological course assumes a basic understanding of marketing in a global environment. Prerequisite: EC 271, MK 201; Every Year, Fall and Spring
 
Sessions

Fall 2014