|(3 cr.) Students learn to understand and satisfy
marketing managers' information needs: demand
potential, competition, regulations and accepted
procedures in relevant business/geographic areas.
The course covers research design, quantitative
and qualitative data collection, data analysis
implications of results. Written/oral reports are
expected. This methodological course assumes
a basic understanding of marketing in a global
environment. MA 107 prerequisite is waived with a
Math Placement score of 4.0 or higher.
Prerequisite: EC 271, MK 201; Every Year, Fall and Spring|