|(3 cr.) This course examines popular, institutional and
academic perspectives on media audiences in the
U.S. and abroad. Central topics include how people
choose and interpret media content, how marketers
and media producers perceive audiences and how
media researchers attempt to understand audiences.
The course also considers popular assumptions
about media effects on audiences and includes an
in-depth analysis of fan cultures. Prerequisite:
junior standing and either WS 101 or MSS 101, JRN
160 and MSS 220.
Prerequisite: MSS 101 or WS 101; JRN 160, MSS 220; Every Other Year, Fall|