MK 325 - Interactive Digital Advertising
 
(3 cr.) This course examines multiple digital media including TV, the Internet and mobile applications to analyze how the use of multimedia have changed the advertising and marketing strategies. The focus is on concepts, terminologies and theories that help students develop effective digital advertising strategies and build a strong foundation for their future in a digital driven media environment. Prerequisite: MK 201; Every Year, Spring
 
Sessions

This course is currently not being offered. Please try again next session.