ICM 524 - Social Media Analytics
(3 cr.) Social media presents communicators with an unparalleled ability to measure and track a deluge of data to derive insights on the effectiveness of their campaigns. This has made analytics one of the most critical tools in the social media arsenal. This course gives students a working knowledge of the analytics process and analytics tools along with their application to communications objectives within real-world situations. Every Year, Spring

Spring 2014   |   Summer 1 2014   |   Fall 2014