|(3 cr.) This course introduces students to the concept of
strategic planning. The students learn and
practice the five steps of the strategic planning
process: 1) conducting research to understand the
issue; 2) developing goals and measurable
objectives; 3) preparing tactics to influence
awareness, attitudes and behaviors; 4) performing
evaluation to measure the results; and 5)
maintaining relationships through stewardship.
Students demonstrate what they have learned
through the development and presentation of the
strategic public relations campaign plan for
corporate, nonprofit or government organizations.
The focus of this section is on campaigns with a
strong social media component.