MBA 645 - Marketing Decision Making
 
(3 cr.) Students learn to formulate, manage and evaluate the marketing strategies that create the firm's products and services and deliver those products and services to the market. Both tactical day-to-day operating decisions and longer range strategic decisions are examined through topics that include buyer behavior, market segmentation, demand estimation, product positioning, product development, branding, pricing, distribution channels, and integrated marketing communications. Students also explore the relationship between the marketing and the overall corporate strategy. Students can receive credit for either MBA 645 or MK 600 but not both. Every Year, All
 
Sessions

Spring 2015