MK 616 - Digital Marketing
 
(3 cr.) This course introduces students to topics and issues employed by marketing managers as they develop and implement their digital marketing strategies. Topics include; marketing analytics, digital business models, digital marketing channels, search engine marketing, social media and mobile marketing. The class incorporates experiential learning opportunities which enable students to bridge the gap between marketing theory and managerial practice. Prerequisite: MK 600 or MBA 645; Every Year, Summer
 
Sessions

Summer 2 2014