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BS in Advertising


Quinnipiac's advertising program is based on the process by which advertising is planned, created and managed. With its emphasis on the link between advertising and marketing strategy, the bachelor of science in advertising prepares business students for entry-level positions in the advertising field.

The advertising major combines core business courses and fundamental marketing courses (i.e., Marketing Research & Consumer Behavior) with the technical skills of advertising. The advertising curriculum includes core courses such as Advertising, Integrated Marketing Communications and Advertising Strategy, as well as technical courses such as Media Planning and Advertising Design for New Media and Technology. Courses are designed to challenge students' problem- solving, strategic planning and communications skills in the context of advertising.

To prepare for careers in advertising, students are encouraged to participate in an internship program, and seniors either take part in the National Student Advertising Competition or work on a semester-long advertising campaign.

Job opportunities exist in independent advertising agencies, advertising media organizations (e.g., television and radio), and in-house advertising departments. The growth of the Internet has provided a new advertising medium, thereby increasing job opportunities.

The advertising program also provides students with the necessary prerequisites for graduate education. Students who have an interest in advertising design and creative strategy are encouraged to take courses in Interactive Digital Design. Through these courses, students can acquire art, design and production skills, and possibly develop a portfolio, which they can present to potential employers.

Curriculum + Requirements

The Bachelor of Science in advertising requires the completion of 125 credits as outlined below:

Business Core Curriculum (46 credits)

University Curriculum (37 credits)

Advertising Core (18 credits):

Course

Title

Credits

MK 210

Consumer Behavior

3

MK 312

Advertising Principles

3

MK 315

Media Planning

3

MK 332

Integrated Marketing Communications

3

MK 370

Marketing Research

3

MK 490

Seminar in Advertising Strategy

3


Advertising Electives (complete 6 credits from the following courses):

Course Title Credits

MK 301

Internet Marketing

3

MK 316

Advertising Design for New Media and Technology

3

MK 324

Business-to-Business Marketing

3

MK 325

Interactive Digital Advertising

3

MK 383

Professional Selling and Sales Management

3

MK 401

Marketing Strategy Seminar

3

MK 488

Marketing Internship

3

MK 497

Advertising Competition

3

AR 140

Basic Visual Design

3

or IDD 160

Digital Design I


Open Electives (18 credits)