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BS in Biomedical Marketing


The marketing of biomedical products, including pharmaceuticals, is a fast growing industry, and a large number of companies specializing in biomedical sciences are located in the Northeast, many in Connecticut. The department offers a degree in biomedical marketing, aimed at satisfying the need for students with knowledge of the fundamentals of marketing as well as an understanding of the science behind the development of biomedical products.

The program requires 27 credits of marketing courses beyond the business core. These courses include traditional marketing core courses (Marketing Research) as well as courses that are important to biomedical marketing and pharmaceutical sales (Integrated Marketing Communications, Marketing Channels and Distribution, Product and Pricing Strategy, Professional Selling and Sales Management). An internship is an integral part of the program. Electives include Consumer Behavior, Business-to-Business Marketing and Services Marketing. A capstone course in Biomedical Marketing Strategy ties everything together within the context of the marketing of biomedical products and services. 

The science requirement is made up of 20 credits including: BMS 117 The Human Organism (with lab), BMS 162 Human Health, BMS 276 Drug Development, BMS 203 Introduction to Medical Terminology, CHE 101 Fundamentals of Chemistry I (with lab), and CHE 102 Fundamentals of Chemistry II (with lab).

After completion of the program, a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Job opportunities exist in the marketing departments of pharmaceutical companies and biotechnology firms; as medical sales representatives; marketing diagnostic testing products to laboratories; medical equipment to hospitals and clinics; marketing of over-the-counter drugs for consumer product companies.

Curriculum + Requirements

The bachelor of science in biomedical marketing requires the completion of 123 credits as outlined below:

Business Core Curriculum (46 credits)

University Curriculum (27 credits) 

Course Title Credits
University Seminars
QU 101 The Individual in the Community 3
QU 201 National Community 3
QU 301 Global Community 3
English Composition
EN 101 Elements of Composition I 3
EN 102 Elements of Composition II 3
Quantitative Literacy
MA 118 Introductory Calculus 3
Humanities 6
Fine Arts 3

Biomedical Science Core (20 credits):

Course Title Credits
BMS 117 Human Organism 3
BMS 117L Human Organism Lab 1
BMS 162 Human Health 3
BMS 203 Introduction to Medical Terminology 2
BMS 276 Drug Development 3
CHE 101 Fundamentals of Chemistry I 3
CHE 101L Fundamentals of Chemistry I Lab 1
CHE 102 Fundamentals of Chemistry II 3
CHE 102L Fundamentals of Chemistry II Lab 1

 

Biomedical Marketing Core (24 credits):

Course Title Credits
MK 332 Integrated Marketing Communications 3
MK 333 Marketing Channels and Distribution 3
MK 334 Product and Pricing Strategy 3
MK 370 Marketing Research 3
MK 383 Professional Selling and Sales Management 3
MK 401 Seminar in Marketing Strategy 3
MK 405 Seminar in Biomedical Marketing Strategy 3
MK 495 Biomedical Marketing Internship 3

Biomedical Marketing Electives (complete 3 credits)

Course Title Credits
MK 210 Consumer Behavior 3
MK 324 Business-to-Business Marketing 3
MK 340 Database Marketing 3
MK 355 Services Marketing 3

Open Elective (3 credits)