Genifer V. Herman
BA, MS, SUNY College Cortland
Genifer Herman, a New Jersey native, has been teaching in the Media Studies department of the School of Communications since 1995. In addition, she serves as an academic advisor for students in the School of Communications. Genifer brings her prior experience in the television industry and in corporate television development to her current classroom instruction.
GENIFER HERMAN (860)621-4783 QUINNIPIAC UNIVERSITY Hamden, CT. School of Communications Part-Time Faculty: Speech As Communication, U.S. Media History, Introduction to Media Communications. Academic Advisor. GTE VISUAL COMMUNICATIONS NETWORK (VisNet) Stamford, CT. Marketing and Promotion Consultant. Established marketing and promotion strategies for corporate broadcast and video projects. Developed and implemented print and media campaigns. Created budgets and forecasts for projects in excess of $3 million gross revenue. Conducted feasability studies for proposals with GTE partnership potential. LIFETIME TELEVISION Astoria, NY. Manager, On-Air Promotion. Managed staff of twelve in the daily production of on-air promotional elements; determined assignments and work flow; set departmental priorities. Monitored and controlled eleven departmental budget lines in excess of $2 million; approved all invoices; provided monthly status updates and forecasts to senior management. Solicited freelance and voiceover talent; negotiated rates with talent agents. SHOWTIME/THE MOVIE CHANNEL INC. New York, NY. Account Representative, Special Markets. Managed and interfaced with corporate accounts for national hotel/motel cable television distributors. Targeted new markets and developed campaigns to increase growth and retention of service. Supervisor, Production Services. Managed staff of five in the daily production and delivery of on-air interstitial elements. Designed and implemented interdepartmental communication procedures. Coordinator, Film and Videotape Services. EDUCATION Master of Science Degree in Communications, State University of New York at Cortland. Graduate Instructor: Public Speaking and Interpersonal Communication. Bachelor of Arts Degree in English, cum laude, State University of New York at Cortland.