| MK 620 - Applied Consumer Behavior Research | ||
| (3 cr.) This course provides a basic understanding of the major concepts and theories in consumer decision-making and behavior and how these can be used as the basis for empirical research on the way consumers process information, form preferences and make buying choices. This is a course in which theories from psychology, sociology and economics are applied to the study of consumer behavior. Prerequisite: MK 600; As Needed | ||
| Sessions | ||
| Fall 2013 | ||
