| MK 332 - Integrated Marketing Communications | ||
| (3 cr.) This course focuses on theory, application and practice associated with the management of marketing communications activities. Students consider strategic implications of integrated communication, and examine promotional tools, such as advertising, special promotions, Internet/mobile, direct marketing, personal selling, public relations, publicity and display. Prerequisite: MK 201; Every Year, All | ||
| Sessions | ||
| Fall 2013 | ||
