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15-week course, 100% online
The Social Media Boot Camp certificate course is recommended for communications professionals who want to stay current with the latest trends and technologies.
The course includes hands-on work with social media platforms as well as broad exposure to social media theory.
The course is comprised of three five-week modules that will give students an overview in techniques and practice; knowledge of analytics; and a better understanding of community management.
At the end of the course students should be able to:
- Demonstrate an understanding of core social media theoretical concepts
- Understand the roles and uses of a variety of social media platforms
- Develop and maintain an effective social media presence
- Market their own personal brand through a user-managed platform
- Appreciate the new role of analytics in the communications landscape
- Use analytics tools for social media
- Know how to develop campaign KPI's (Key Performance Indicators) and track results
- Understand how to recognize social media communities
- Use listening tools to take the pulse of community interests
- Develop, engage with, and sustain community-generated content
Who is this course for?
- Communications professionals who feel a need to "catch up"
- Executives who need a broad understanding of social media
- Customer service, brand or product managers who need a broad understanding of how to use social media
Admission requirements: Open enrollment - this program is open to all that apply.
Cost: $1,500 for the 15-week course
Dates:
Fall Session: Aug. 26 - Dec. 14, 2013
Spring Session: TBA
Register and enroll today