Uber lowers its rates in Connecticut
Cadden said that normally a reduction in price indicates a business is in trouble. But the professor said he believes Uber may be trying to build up some good will among customers in case it needs to draw upon it in the future.
"In a number of cities, Uber has had problems with the reactions of taxi companies," he said. "I think they're looking to drive business to them so that if they do face any legal or political issues in the future, they will have a cadre of satisfied users who they know will support them."
Here is some background from BloombergBusiness.com.
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