Uber lowers its rates in Connecticut

David Cadden

David Cadden, professor emeritus in the School of Business at Quinnipiac University, is available today to discuss Uber reducing its rates in Connecticut to attract more business.

Cadden said that normally a reduction in price indicates a business is in trouble. But the professor said he believes Uber may be trying to build up some good will among customers in case it needs to draw upon it in the future. 

"In a number of cities, Uber has had problems with the reactions of taxi companies," he said. "I think they're looking to drive business to them so that if they do face any legal or political issues in the future, they will have a cadre of satisfied users who they know will support them." 

Here is some background from BloombergBusiness.com

If you're interested in speaking to Cadden, please contact John Morgan, associate vice president for public relations, at 203-206-4449 (cell) or 203-582-5359 (office).

Back to top