June 22, 2011 - Life's A Beach In New Jersey Voters Tell Quinnipiac University Poll; But Give Us More Bathrooms, Voters Say 5-1 Word format A total of 79 percent of New Jersey voters say the Garden State is a "very good" or "fairly good" place to live, according to a Quinnipiac University poll released today. Another 20 percent say New Jersey is a "fairly bad" or "very bad" place to live. By similar numbers, New Jersey voters say the Garden State is good place for a vacation, with 80 percent saying "very good" or "fairly good" and 17 percent saying "fairly bad" or "very bad," the independent Quinnipiac (KWIN-uh-pe-ack) University poll finds. A total of 86 percent of voters under 35 like New Jersey as a place to live, more than older voters, but 66 percent of these younger voters like the Garden State as a place to vacation, less than older voters. While 73 percent of all voters would recommend to family and friends that they vacation in New Jersey, only 58 percent of younger voters would plug their home state. In fact, 66 percent of all voters, Democrats more than Republicans, plan to vacation or sightsee in the Garden State this year, including 71 percent of voters with children under 18. Asked what they like to do most in New Jersey: 49 percent like ocean beaches; 11 percent like Atlantic City; 11 percent like sightseeing; 10 percent like the boardwalk. "We like living in New Jersey and - overwhelmingly - we'd invite out-of-staters to spend their vacations here. Partly the invitation might reflect New Jerseyans' recognition that tourism is big business for their state," said Maurice Carroll, director of the Quinnipiac University Polling Institute. Tourism is "very important" to New Jersey's economy, 70 percent of voters say. Another 24 percent say "somewhat important." "The beach, the boardwalk or Atlantic City is the favorite destination for two-thirds of New Jerseyans," Carroll added. Shore communities have too many restrictions for getting to the beach, 48 percent of voters say, while 43 percent say there's enough beach access. The biggest objection comes from voters along the shore who say 55 - 40 percent that there are too many restrictions. Rural voters share that sentiment 48 - 40 percent. Urban voters say 46 - 41 percent that there is enough access. New Jersey voters from all areas agree 83 - 15 percent that the state should require towns to provide restrooms at the beach. Women want more bathrooms 86 - 12 percent while men want them 80 - 18 percent. Voters from all areas feel the need for more bathrooms. "Voters of every stripe want bathrooms at the beach," Carroll said. From June 14 - 19, Quinnipiac University surveyed 1,610 registered voters with a margin of error of +/- 2.4 percentage points. Live interviewers call land lines and cell phones. The Quinnipiac University Poll, directed by Douglas Schwartz, Ph.D., conducts public opinion surveys in Pennsylvania, New York, New Jersey, Connecticut, Florida, Ohio and the nation as a public service and for research. For more data or RSS feed- http://www.quinnipiac.edu/polling.xml, call (203) 582-5201, or follow us on Twitter. 25. How would you rate New Jersey as a place to live - very good, fairly good, fairly bad, or very bad? Tot Rep Dem Ind Men Wom Wht Blk Very good 28% 31% 33% 23% 26% 30% 30% 31% Fairly good 51 48 52 52 51 50 50 47 Fairly bad 13 14 9 17 15 12 15 9 Very bad 7 7 5 7 6 7 5 11 DK/NA 1 - 1 1 1 1 1 3 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Very good 32% 29% 28% 22% 31% 27% Fairly good 47 53 56 49 48 48 Fairly bad 11 12 10 20 12 16 Very bad 7 5 5 9 7 7 DK/NA 2 1 1 - 1 2 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Very good 34% 23% 33% 29% 26% 29% Fairly good 52 49 50 50 53 48 Fairly bad 11 16 11 11 16 16 Very bad 3 10 6 8 4 6 DK/NA - 2 1 1 1 - TREND: How would you rate New Jersey as a place to live -very good, fairly good, fairly bad, or very bad? Jun 22 Jun 18 Jul 15 2011 2010 2009 Very good 28 27 27 Fairly good 51 51 51 Fairly bad 13 14 13 Very bad 7 8 8 DK/NA 1 1 1 26. How would you rate New Jersey as a place to take a vacation - very good, fairly good, fairly bad, or very bad? Tot Rep Dem Ind Men Wom Wht Blk Very good 35% 40% 34% 33% 31% 40% 39% 29% Fairly good 45 42 51 43 48 43 44 49 Fairly bad 11 11 10 13 13 10 11 10 Very bad 6 6 4 9 7 6 4 10 DK/NA 2 2 1 2 1 2 2 1 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Very good 32% 33% 36% 31% 45% 30% Fairly good 45 45 45 48 43 44 Fairly bad 10 13 13 11 8 14 Very bad 10 7 4 7 3 11 DK/NA 3 1 1 2 1 1 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Very good 21% 33% 45% 37% 37% 30% Fairly good 45 49 43 47 46 46 Fairly bad 23 10 7 9 11 15 Very bad 10 7 3 6 6 7 DK/NA 1 - 3 1 1 2 TREND: How would you rate New Jersey as a place to take a vacation - very good, fairly good, fairly bad, or very bad? Jun 22 Jun 18 Jul 15 2011 2010 2009 Very good 35 33 33 Fairly good 45 46 48 Fairly bad 11 12 11 Very bad 6 6 6 DK/NA 2 2 2 27. Would you recommend to out of state family and friends, that they vacation in New Jersey, or not? Tot Rep Dem Ind Men Wom Wht Blk Yes 73% 76% 79% 67% 71% 75% 76% 70% No 25 23 20 32 28 23 23 28 DK/NA 1 1 2 1 1 1 1 2 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Yes 74% 68% 74% 75% 78% 70% No 24 30 25 24 20 28 DK/NA 2 2 1 1 1 2 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Yes 58% 75% 80% 78% 69% 73% No 42 24 18 22 28 27 DK/NA - 2 1 1 3 - TREND: Would you recommend to out of state family and friends, that they vacation in New Jersey, or not? Jun 22 Jun 18 Jul 15 2011 2010 2009 Yes 73 70 72 No 25 29 27 DK/NA 1 1 1 28. Do you plan to spend time vacationing or sightseeing in New Jersey this summer? Tot Rep Dem Ind Men Wom Wht Blk Yes 66% 64% 71% 63% 68% 65% 66% 67% No 32 33 26 36 31 32 33 30 ALREADY HAVE(VOL) 1 2 - 1 1 2 1 1 DK/NA 1 1 2 - - 1 1 2 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Yes 73% 68% 63% 64% 65% 71% No 26 30 36 34 32 28 ALREADY HAVE(VOL) 1 - 1 2 2 1 DK/NA 1 2 1 - 1 1 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Yes 67% 74% 61% 67% 69% 67% No 31 24 37 30 28 31 ALREADY HAVE(VOL) 2 - 1 1 1 2 DK/NA - 1 1 1 1 - 29. (If plan to or did q28) About how long do you think you will (or did you) vacation or sightsee in New Jersey this summer - a few days, about a week, about 2 weeks, or more than that? NEW JERSEY VACATIONERS Q28.......................... Tot Rep Dem Ind Men Wom Wht Blk A few days 33% 29% 38% 33% 32% 35% 30% 46% A week 27 29 22 30 29 26 28 12 2 weeks 18 20 16 18 17 19 20 13 More 20 20 23 17 21 18 20 25 DK/NA 2 1 2 2 1 2 1 4 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs A few days 34% 32% 34% 33% 35% 34% A week 34 29 30 28 16 27 2 weeks 19 18 21 17 16 19 More 13 18 14 20 31 18 DK/NA - 3 2 1 1 2 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K A few days 40% 34% 29% 28% 36% 36% A week 25 27 28 30 22 27 2 weeks 13 20 18 18 19 18 More 21 17 23 20 22 19 DK/NA 2 2 1 4 1 - TREND: (If plan to or did) About how long do you think you will (or did you) vacation or sightsee in New Jersey this summer - a few days, about a week, about 2 weeks, or more than that? NEW JERSEY VACATIONERS Jun 22 Jun 18 Jul 15 2011 2010 2009 A few days 33 27 36 A week 27 28 31 2 weeks 18 21 14 More 20 21 17 DK/NA 2 3 2 30. Which of the following do you most like to do in New Jersey - sightsee, go to ocean beaches, boardwalks, lake beaches, amusement parks or casinos in Atlantic City? Tot Rep Dem Ind Men Wom Wht Blk Sightsee 11% 11% 10% 11% 11% 11% 10% 11% Ocean beaches 49 52 48 49 48 49 54 29 Boardwalks 10 8 13 10 10 10 10 15 Lake beaches 7 6 7 7 8 6 6 7 Amusement parks 4 3 5 3 4 4 2 12 Casinos in AC 11 10 13 11 10 12 10 22 DK/NA 8 10 5 8 8 8 8 4 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Sightsee 9% 11% 15% 9% 12% 10% Ocean beaches 42 51 44 53 50 53 Boardwalks 8 9 9 10 14 7 Lake beaches 10 6 12 6 4 8 Amusement parks 5 5 1 3 5 8 Casinos in AC 16 13 8 10 9 9 DK/NA 9 7 11 9 6 6 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Sightsee 6% 11% 12% 14% 10% 10% Ocean beaches 53 52 46 36 50 62 Boardwalks 15 8 8 15 10 5 Lake beaches 6 9 6 7 9 6 Amusement parks 5 4 3 5 5 2 Casinos in AC 13 8 14 17 9 8 DK/NA 2 8 9 6 7 7 TREND: Which of the following do you most like to do in New Jersey - sightsee, ocean beaches, boardwalks, lake beaches, amusement parks, or casinos in Atlantic City? Jun 22 Jun 18 Jul 15 2011 2010 2009 Sightsee 11 8 9 Ocean beaches 49 50 49 Boardwalks 10 9 9 Lake beaches 7 8 5 Amusement parks 4 7 8 Casinos in AC 11 10 13 DK/NA 8 8 7 31. Which of the following is most important for you when you go on vacation - visiting places of historical and cultural interest, recreational activities, fine dining, activities for whole family, or relaxing? Tot Rep Dem Ind Men Wom Wht Blk Historical/cultural 21% 20% 19% 23% 18% 23% 22% 17% Rec activities 10 9 9 11 14 6 11 10 Fine dining 6 6 6 5 8 4 6 5 Act for family 29 29 35 25 25 33 27 44 Relaxing 32 33 28 32 33 31 33 22 DK/NA 3 3 2 2 2 3 2 1 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Historical/cultural 15% 25% 23% 14% 22% 13% Rec activities 11 9 9 10 13 8 Fine dining 5 7 4 6 6 2 Act for family 36 26 29 33 27 54 Relaxing 28 31 32 36 30 22 DK/NA 5 2 2 1 3 - AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Historical/cultural 15% 16% 27% 23% 21% 18% Rec activities 17 9 8 11 8 11 Fine dining 6 4 7 5 5 7 Act for whole fam 29 41 20 27 31 32 Relaxing 33 27 34 30 32 32 DK/NA - 2 4 4 1 1 TREND: Which of the following is most important for you when you go on vacation - visiting places of historical and cultural interest, recreational activities, fine dining, activities for whole family, or relaxing? Jun 22 Jun 18 Jul 15 2011 2010 2009 Historical/cultural 21 20 21 Rec activities 10 13 12 Fine dining 6 5 6 Act for family 29 26 27 Relaxing 32 33 32 DK/NA 3 3 3 32. How important do you think tourism is to New Jersey's economy - very important, somewhat important, not very important or not important at all? Tot Rep Dem Ind Men Wom Wht Blk Very important 70% 75% 74% 64% 66% 73% 70% 76% Smwht important 24 23 21 26 26 22 25 16 Not very important 4 2 4 6 5 4 4 5 Not important at all 1 - 1 1 1 1 1 2 DK/NA 1 - - 2 2 1 - 2 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Very important 65% 68% 67% 72% 76% 63% Smwht important 26 25 26 24 20 29 Not very important 3 6 4 3 3 5 Not important at all 3 1 2 - - 2 DK/NA 3 - 1 - 1 2 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Very important 53% 67% 79% 76% 70% 62% Smwht important 31 27 18 19 24 29 Not very important 12 4 1 3 4 6 Not important at all 2 1 1 1 1 2 DK/NA 1 1 1 1 1 1 TREND: How important do you think tourism is to New Jersey's economy - very important, somewhat important, not very important or not important at all? Jun 22 Jun 18 Jul 15 2011 2010 2009 Very important 70 68 65 Smwht important 24 26 29 Not very important 4 4 4 Not important at all 1 1 2 DK/NA 1 1 - 33. In general, do you think New Jersey's shore communities provide enough public access to their beaches or do you think shore communities have too many restrictions to their beaches? Tot Rep Dem Ind Men Wom Wht Blk Enough public access 43% 49% 44% 35% 40% 46% 44% 42% Too many restrictns 48 41 47 55 53 43 49 43 DK/NA 10 10 9 10 7 12 7 15 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Enough public access 46% 41% 40% 48% 40% 46% Too many restrictns 41 48 48 44 55 44 DK/NA 13 10 12 9 4 10 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Enough access 53% 44% 38% 40% 42% 46% Too many restrictns 42 47 51 49 48 48 DK/NA 5 8 11 11 10 6 34. How serious a problem do you think local restrictions on public access to ocean beaches is in New Jersey - a very serious problem, a somewhat serious problem, a not too serious problem, or not a problem at all? Tot Rep Dem Ind Men Wom Wht Blk Very serious 14% 10% 11% 19% 19% 10% 12% 14% Somewhat serious 35 33 37 35 35 34 37 33 Not too serious 31 34 32 29 29 32 31 31 Not a problem 14 16 14 11 13 15 15 12 DK/NA 7 8 6 6 4 9 5 9 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Very serious 15% 13% 15% 13% 15% 12% Somewhat serious 31 35 35 32 38 32 Not too serious 33 28 30 36 30 32 Not a problem 12 16 12 12 15 15 DK/NA 9 7 8 7 2 9 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Very serious 11% 13% 17% 17% 10% 14% Somewhat serious 22 35 40 35 37 32 Not too serious 45 33 25 28 33 35 Not a problem 19 13 12 12 13 15 DK/NA 3 7 7 8 6 4 35. Do you think the state should require towns to provide restrooms at their beaches or not? Tot Rep Dem Ind Men Wom Wht Blk Yes 83% 82% 88% 80% 80% 86% 82% 96% No 15 16 10 17 18 12 16 4 DK/NA 2 2 2 3 2 2 2 1 Philly HaveKids Urban SbUrbn ExUrbn land Shore Under18yrs Yes 83% 84% 81% 85% 81% 85% No 15 14 16 12 18 14 DK/NA 2 2 3 3 1 1 AGE IN YRS....... INCOME............. 18-34 35-54 55+ <50 50-100 >100K Yes 74% 85% 85% 87% 84% 77% No 24 14 12 11 15 20 DK/NA 2 1 3 3 1 3