Polling Institute, CBS News, New York Times to collaborate on presidential election surveys
July 24, 2012 - Quinnipiac University, CBS News and The New York Times announced today a joint project to conduct polling during the 2012 presidential campaign.
Quinnipiac University Polling Institute
The polls will be conducted between July and October in six key swing states: Florida, Ohio, Pennsylvania, Virginia, Wisconsin and Colorado. The polls will provide insight into the presidential race by measuring the opinions of likely voters about the candidates and the issues.
"CBS News is pleased to join The New York Times and Quinnipiac University in this exciting and important project," said Sarah Dutton, director of surveys, CBS News. "CBS News, The New York Times and Quinnipiac University all have proven track records of conducting polls that maintain the same rigorous standards. The information to come out of these polls will be invaluable during the election."
"Quinnipiac University is honored to work with The New York Times and CBS News, historically two of the finest media organizations in the nation, to conduct in-depth surveys of voter opinion in six critical swing states and to present our findings as only The Times and CBS News can do," said Douglas Schwartz, director of the Quinnipiac University Polling Institute.
"The 2012 presidential election may be decided by voters in any of these six states," said Kate Phillips, editor of News Surveys and Election Analysis, The New York Times. "We look forward to working with CBS News and Quinnipiac University to provide our readers with this important information."
CBS News and The New York Times entered into the first television-newspaper polling partnership in history in 1975 and have jointly conducted polls on a near-monthly basis since then. In addition to national polls, CBS News and The New York Times have produced polling data by surveying specific sectors of the public, including African Americans, Catholics, Hispanics, Tea Party supporters, the long-term unemployed and residents of the Gulf Coast, among others. The two organizations have also conducted polls in geographic areas such as New York City, New York State, New Jersey, New Hampshire and Iowa.
The Quinnipiac University Polling Institute, directed by Douglas Schwartz, conducts public opinion surveys in Pennsylvania, New York, New Jersey, Connecticut, Florida, Ohio, Virginia and the nation as a public service and for research. For 20 years, the poll has established a record for accuracy, based on the highest standards and large sample sizes, allowing for detailed analysis of sub-groups. Insightful questions have helped shape public debate on issues. A New York State poll on attitudes about use of hands-free cell phone while driving, for example, led to passage of the first law in the nation requiring use of hands-free devices while driving.