University partners with PRSA
June 29, 2012 - The School of Business is one of five business schools selected by The Public Relations Society of America (PRSA) to participate in a groundbreaking pilot program aimed at enhancing the strategic communication and reputation management education provided to the nation's MBA candidates.
The schools selected by PRSA have demonstrated a commitment to teaching the strategic value of public relations at the MBA level, and currently offer or have previously offered public relations classes or coursework in their MBA and/or executive MBA programs.
"Quinnipiac's School of Business and Engineering is extremely pleased to have been selected for this unique pilot project and to be teaming with some of the finest business schools in the world on this effort," said Matthew O'Connor, dean of the school. "We are completely committed to the importance of strategic communication and reputation management skills to future global business leaders and their organizations, as well as to working with PRSA and the schools selected to ensure a highly successful pilot program."
Under the pilot program, the School of Business and Engineering will integrate a new, turn-key public relations course into its MBA curriculum for the 2012-2013 academic year. PRSA developed the course in partnership with Paul Argenti, professor of corporate communications at Dartmouth's Tuck School of Business.
The School of Business and Engineering also will work collaboratively with the other business schools on identifying and documenting best practices in terms of subject matter and teaching methods, and on incorporating its findings into a formal report to be released at the pilot program's end.