The Quinnipiac University chapter of Students in Free Enterprise (SIFE) and its business, Café Cameroon, have been selected to appear in the national organization's new international marketing campaign, "Products of Success."

The campaign features products of select SIFE student organizations. The products are marketed to SIFE business donors in the form of ads, posters, desktop prints and note cards.

Café Cameroon is a student-run coffee business that uses profits from its sales to help fund a health center in the village of Bawa, which is in the West Province of Cameroon, Africa.

"We found out that Bawa produces a quality coffee crop that is considered of gourmet taste and quality," said Jamie Greenberg, president of Quinnipiac's SIFE chapter. "We thought that this was where we can help, using SIFE's mission by helping the community use business practices and so the coffee business began. Café Cameroon is now a nonprofit business that donates 100 percent of its profits to Bawa to build the much needed health center in the area."

Café Cameroon helps the village to manufacture a finished product by aiding in distribution and sales. The funding from coffee bean sales then goes to the Bawa Health Initiative, which was established to build a reliable health center within Bawa. None of the 300 residents owns a car and the nearest health center is more than six miles away.

Students involved in the Quinnipiac SIFE chapter run the business' Web site, cafecameroon.com.

"Quinnipiac University was chosen out of more than 1,500 SIFE member schools," said Rick Hirsch, faculty adviser of Quinnipiac's SIFE chapter. "The coffee is one of only five products to be introduced in the new campaign. Café Cameroon has sold the campaign 300 lbs of the coffee to SIFE for use in the campaign. Quinnipiac students have designed unique packaging for the coffee with the slogan, 'Beans of Hope' on the label."