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| Lisa Burns |
Sarah Palin, the 2008 Republican candidate for vice president, has written a new book, "Going Rogue: An American Life," which hit bookstores Nov. 17.
Lisa Burns, associate professor of media studies and author of the book, "First Ladies and the Fourth Estate: Press Framing of Presidential Wives," is available to comment on the topic.
Burns says, "Sarah Palin's promotional blitz for her new book has all of the trappings of campaign stumping, including a bus tour through several battleground states and a barrage of interviews on the network morning talk shows as well as her highly touted appearance on 'The Oprah Winfrey Show.'
"This is an interesting image-making strategy. The book, and the promotion surrounding it, allows Palin to tell her side of the story regarding what happened during the 2008 campaign. It also puts her back in the public eye--making people wonder whether Tina Fey will be doing a guest appearance on SNL sometime in the near future (an Oprah parody, perhaps?). However, the question remains whether this type of publicity will help, or hurt, her chances of being a viable presidential candidate in 2012. Is she a serious politician, or simply a pop culture celebrity?"
To reach Burns, please contact John Morgan at 203-206-4449.