The Bachelor of Science in Marketing degree requires the completion of 125 credits as outlined below:
Business Core Curriculum (46 credits)
University Curriculum (37 credits)
Marketing Core (18 credits):
| Course | Title | Credits |
|
MK 210 |
Consumer Behavior |
3 |
|
MK 332 |
Integrated Marketing Communication |
3 |
| MK 333 | Distribution Management | 3 |
| MK 334 | Product and Pricing Strategy | 3 |
| MK 370 | Marketing | 3 |
|
MK 401 |
Marketing Strategy |
3 |
Marketing Electives (6 credits from the following):
|
Course |
Title |
Credits |
|
MK 301 |
Internet Marketing |
3
|
|
MK 312 |
Advertising |
3 |
|
MK 315 |
Media Planning |
3 |
|
MK 324 |
Business-to-Business Marketing |
3 |
|
MK 340 |
Database Marketing |
3 |
|
MK 352 |
Retail Management |
3 |
|
MK 355 |
Services Marketing |
3 |
|
MK 383 |
Professional Selling & Sales Management |
3 |
|
MK 488 |
Marketing Internship |
3 |
|
MK 497 |
Advertising Competition |
3
|
|
IB 345 |
Global Supply Chain Management |
3
|
Open Electives (18 credits)
Program GPA Requirement:
If a student’s GPA falls below 2.5, the student has one semester limit to bring it up to 2.5. Otherwise he or she is subject to dismissal from the program.