The Bachelor of Science in advertising requires the completion of 125 credits as outlined below:
Business Core Curriculum (46 credits)
University Curriculum (37 credits)
Advertising Core (18 credits):
|
Course |
Title |
Credits |
|
MK 210 |
Consumer Behavior |
3
|
|
MK 312 |
Advertising Principles and Practice |
3 |
|
MK 325 |
Interactive Digital Advertising |
3 |
|
MK 332 |
Integrated Marketing Communications |
3 |
|
MK 370 |
Marketing Research |
3 |
|
MK 490 |
Seminar in Advertising Strategy |
3 |
Advertising Electives (complete 6 credits from the following courses):
| Course | Title | Credits |
| MK 301 | Internet Marketing | 3 |
|
MK 315 |
Media Planning |
3
|
|
MK 316 |
Advertising Design for New Media & Technology |
3 |
|
MK 324 |
Business-to-Business Marketing |
3 |
|
MK 383 |
Professional Selling & Sales Management |
3 |
|
MK 401 |
Marketing Strategy Seminar |
3 |
|
MK 488 |
Marketing Internship |
3 |
| MK 497 | Advertising Competition | 3 |
|
AR 140 OR |
Basic Visual Design OR Digital Design I |
3 |
Open Electives (18 credits)
Program GPA Requirement:
A student must maintain a 2.5 GPA. After a one-semester probation period, students failing to bring their GPAs above 2.5 are subject to dismissal from the program.