The marketing of biomedical products, including pharmaceuticals, is a fast growing industry, and a large number of companies specializing in biomedical sciences are located in the Northeast, many in Connecticut. The department offers a degree in biomedical marketing, aimed at satisfying the need for students with knowledge of the fundamentals of marketing as well as an understanding of the science behind the development of biomedical products.

The program requires 27 credits of marketing courses beyond the business core. These courses include traditional marketing core courses (Marketing Research, and Seminar in Marketing Strategy) as well as courses that are important to biomedical marketing and pharmaceutical sales (Business-to-Business Marketing, Integrated Marketing Communications, Distribution Management, Product Management and Pricing, Professional Selling & Sales Management). An internship is an integral part of the program. Electives include Services Marketing, Database Marketing and Consumer Behavior.

The science requirement is made up of 21 credits including: BI 117 The Human Organism (with lab), BI 118 Health and Human Disease (with lab), BI 276 Drug Development, BI 203 Introduction to Medical Terminology, CH 101 Fundamentals of Chemistry I (with lab), and CH 102 Fundamentals of Chemistry II (with lab).

After completion of the program a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Job opportunities exist in the marketing departments of pharmaceutical companies and biotechnology firms; as medical sales representatives; marketing diagnostic testing products to laboratories; medical equipment to hospitals and clinics; marketing of over-the-counter drugs for consumer product companies.