This curriculum provides students with a significant background in the basic sciences coupled with appropriate course work in marketing. Increasing demands are being placed upon individuals who wish to enter the rapidly expanding field of biomedical products marketing. The scientific knowledge required to deal effectively with such products as medical electronics, pharmaceuticals and scientific equipment
goes beyond what one might expect of a business major. Alternatively, the basic science graduate lacks the skills in marketing techniques that could hamper entry into this field. Students interested in pursuing such an option should seek the guidance of the faculty adviser assigned to this program of study.