MK 612 - New Product Marketing
 
(3 cr.) This course introduces students to the specialized areas, within marketing management, of product development, brand management and pricing strategy. The primary topic of the course is new product management. This includes strategic planning, idea generation, business analysis, design, testing and introduction of new products to market. Related topics are issues in brand management and pricing strategy and tactics. Prerequisite: MK 600 or MBA 645; As Needed
 
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