Social Media Track

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The popularity and ubiquity of social media in society has created the need for social media specialists who can understand and elevate the social media presence of any organization. This rapid rise has redefined job descriptions in professions such as journalism, public relations and advertising, to name a few. It has also created a need across businesses, non-profits, government and educational entities for qualified practitioners to develop strategies and introduce social media into their public and internal operations. With its growing stories of success, and failure, businesses across all verticals realize that social media is no longer something to be "left to the intern."

Who chooses the social media track?

Students in the social media track are people who love being online. They want to understand what makes social media work beyond Facebook or Twitter. They will not be afraid to use analytical tools to understand social media trends and data. They understand the need for excellent writing skills. They will appreciate the ethical and policy issues confronting the use of social media and will learn to act as professionals. They want to elevate the presence of a business or organization using social media.

Social media track students understand that social media is part of the larger field of interactive media and will learn that theory, policy, writing, and user-centered design are central to the online experience.

Social Media Track Courses

Core courses (18 credits):

Course Title Credits
ICM 501 Theories of Interactive Media 3
ICM 506 Writing for Interactive Media 3
ICM 512 User Centered Design 3
ICM 552 Internet Ethics and Policy 3
ICM 590 Project Planning 3
ICM 601 Master's Capstone 3

Social media track required courses (12 credits):

Course Title Credits
ICM 522 Social Media Platforms, Concepts and Usage 3
ICM 524 Social Media Analytics 3
ICM 525 Community Management 3
ICM 527 Strategic Planning 3

Electives, choose two (6 credits):

Course Title Credits
ICM 502 Visual Design 3
ICM 504 Interactive Animation 3
ICM 505 Interactive Techniques 3
ICM 508 Media Production 3
ICM 530 Independent Study 3
ICM 531 Graduate Internship 3

Electives offered as needed.

Courses and curriculum requirements are subject to change.

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